Information Collected from You. We collect personal information from you when you provide it to us, including by entering it into website forms, placing orders, creating an account, or contacting us with questions or comments.

For example, you can choose to sign up for email notifications about us through the Services by providing us with your email address. You can also choose to sign up for an account on the Services by providing us with your first and last name, email address, and password. If you order products from us through the Services, you must provide us with information to process that request, including but not limited to email address, first and last name, billing address, shipping address (if applicable), payment information, telephone number, and any other information you may optionally provide.

If you contact us with questions, requests, or complaints, including through the “Live Chat” functionality on our website, we collect personal information sufficient to answer your questions, address your requests, and/or handle your complaints, as applicable.

We also collect information from you that, depending on applicable law, may not constitute personal information.

Information Collected Automatically. When you browse or use the Services, we utilize commonly-used logging and analytics tools, including Google Analytics and Shopify’s analytics tools, to collect information about your device, the network used to access the Services, and information about your use of the Services.

We also use certain technologies on the Services, including cookies and pixel tags, that allow us, our service providers, and third parties to store information locally on your device, identify your device, track your interactions with other sites or with our email campaigns, and track activity over time and across websites.

Information collected automatically includes the software and hardware attributes of the device you use to access the Services, unique device ID information, regional and language settings, performance data about the Services, network provider, and IP address (a number assigned to your device when you use the Internet). In addition, information may be collected passively in the form of log files and third-party analytics (including Google Analytics and Shopify’s analytics) that record website activity. For example, log file entries and analytics data are generated every time you visit a particular page on our website, and track the dates and times that you use the Services, the pages you visit, the amount of time spent on specific pages, and other similar usage information, and general data (including the name of the web page from which you entered our website).

• Cookies and Web Tracking. We use technologies including cookies and pixel tags to personalize and enhance your experience in regard to our Services, to collect data about your visit to our Services, to help diagnose problems with our servers, to administer the Services, to evaluate the effectiveness of our marketing and advertising campaigns, to permit analytics providers to gather information about your visit to the Services, and to gather broad demographic information about our users. Please see our Cookie Policy for more information about cookies and web tracking technologies on the Services.

Consult the “Your Choices” section of the Privacy Statement for information about how you can reject, delete, or prevent cookies from being placed on your system, and how you can opt out of, limit, or prevent certain web tracking technologies and/or advertising providers from collecting information about you.

Information Collected from Third Parties. We may receive personal information from third parties that we have engaged to provide services to us (including payment processors such as PayPal and ecommerce platforms such as Shopify) as well as from third parties that provide web analytics and usage information to us such as Google Analytics.

In addition, if you choose to interact with us or our partners on social media by posting to our pages, tagging us (or using certain hashtags or other identifiers) in posts, or participating in activities, we may collect certain information from the social media account you use to interact with us, including the name associated with the account, the account handle, recent activity, the content of any posts in which we are tagged, and other information that may be contained on your social media profile to allow us to respond to the posts and engage with our audience.

For the purposes of this Privacy Statement, “partners” means affiliates, service providers, licensors, vendors, manufacturers, distributors, or other third parties with which we have a business relationship.

We process personal information for, or based on, one or more of the following: (i) based on your consent; (ii) as required or permitted by law; (iii) for our legitimate business purposes; (iv) as necessary to perform a contract with you, complete a transaction or provide you with information or services you have requested or authorized; and/or (v) to fulfill our legal responsibilities, in each case as provided in this Privacy Statement.

Operational Uses. We process your personal information as part of our operations, which include:

Providing you with information tailored to your requests, responding to inquiries, and delivering services and products;

Operating, maintaining, and improving the quality of the Services and such content, products and/or services as we may make available through the Services;

Communicating with you by email and push notification, in each case with your consent if such consent is required in accordance with applicable laws or software platforms, about products, services, order status, and other topics;

Compliance with applicable laws, regulations, rules and requests of relevant law enforcement and/or other governmental agencies;

Endeavoring to protect our and our partners’ rights, property, or safety, and the rights, property, and safety of our users and other third parties; and

For other purposes, as permitted or required by law.

Marketing Uses. We process your personal information to send messages to you about us, our partners, and the products and services we offer, which may from time to time include contests, rewards, events, and special offers for products and services. These communications may be tailored based on the communications preferences you select when providing us with your information and will only occur with your prior consent, if such consent is required in accordance with applicable laws.

These rights vary depending on applicable law, but may include:

The right to know whether, and for what purposes, we process personal information about you;

The right to know what personal information we process about you;

The right to learn the source of personal information about you we process, where we obtain that personal information from a source other than you.

The right to access, modify, and correct personal information about you (as set forth in more detail below under “Access, Modifications, and Corrections to Collected Personal Information”)

The right to know with whom we have shared personal information about you, for what purposes, and what personal information has been shared;

Where processing of personal information about you is based on consent, the right to withdraw your consent to such processing;

The right to request restriction of processing of personal information or object to processing of personal information; and

The right to complain to a supervisory authority.

See “Your California Privacy Rights” and “Your Canadian Privacy Rights” for more information about certain legal rights.

Access, Modifications and Corrections to Collected Personal Information. We strive to maintain the accuracy of any personal information that may be collected from you, and will use commercially reasonable efforts to respond promptly to update our database when you tell us the information in our database is not accurate. However, we must rely upon you to ensure that the information you provide to us is complete, accurate, and up-to-date, and to inform us of any changes. Please review all of your information carefully before submitting it to us, and notify us as soon as possible of any updates or corrections.

In accordance with applicable law, you may obtain from us certain personal information in our records, although we may request certain reasonable additional information to help us authenticate such requests. If you wish to access, review, or make any changes to personal information you have provided to us through the Services, you may do so at any time by contacting us as provided below or, for certain information, through your account on the Services. Please note, however, that we reserve the right to deny access as permitted or required by applicable law.

Your California Privacy Rights. California Civil Code Section 1798.83, known as the “Shine the Light” law, permits our users who are California residents to request and obtain from us a list of what personal information (if any) we disclosed to third parties for their own direct marketing purposes in the preceding calendar year and the names and addresses of those third parties. Requests may be made only once per year per person, must be sent to the email address below, and are free of charge.

We do not disclose personal information protected under the “Shine the Light” law to third parties for their own direct marketing purposes.

Your Canadian Privacy Rights

Residents of Canada are permitted to request and obtain from us information respecting the existence, use, and disclosure of their personal information as well as access to that information (subject to certain exceptions pursuant to applicable laws). Without limiting the above, residents of Canada will, upon request:

• Be informed of whether we hold personal information about you;
• Be provided with an account of third parties to which we have disclosed your personal information;
• Be able to challenge the accuracy and completeness of your personal information and have it amended as appropriate; and
• Be provided with information about our policies and practices with respect to the management of personal information, including: the name or title, and address, of the person who is accountable for our privacy policies and practices; the means of gaining access to personal information; a description of the type of personal information held by us, including a general account of its use; a copy of any brochures or other information that explain our policies, standards, or codes; and what personal information is made available to related organizations.

In addition, commercial electronic messages (including emails, SMS, MMS and text messages) will not be sent to persons in Canada unless they have provided explicit consent to receive such messages, or we have implied consent to send such messages pursuant to applicable legislation. However, we may still send transactional messages as permitted under applicable laws.

Communications Opt-Out. You may opt out of receiving marketing or other communications from us at any time through a given communications channel (such as email or telephone) by following the opt-out link or other unsubscribe instructions provided in any email message received or by contacting us as provided at the end of this Privacy Statement.

Note that if you do business with us in the future, you may not, subject to applicable law, opt out of certain automated notifications, such as order or subscription confirmations, based on business transactions (e.g., e-commerce).

Cookies and Web Tracking. Consult our Cookie Policy for more information about how to control and/or opt out of certain web tracking technologies.

Collection of Data from Children. Children under 16 years of age are not permitted to use the Services, and we do not knowingly collect information from children under the age of 16. By using the Services, you represent that you are 18 years of age or older, or are 16 years of age or older and have valid parental consent to do so.

Third-Party Websites and Services. We may reference or provide links to third-party websites and services, including those of our affiliates, service providers, and third parties with which we do business, and we are not responsible for and do not control the content, security, or privacy practices employed by such third-party websites and services. This Privacy Statement does not apply to any such third-party services; please refer to the privacy statements or policies for such third-party services for information about how they collect, use, and process personal information.

Business Transfer. We may, in the future, sell or otherwise transfer some or all of our business, operations or assets to a third party, whether by merger, acquisition or otherwise. Personal information we obtain from or about you via the Services may be disclosed to any potential or actual third party purchasers and may be among those assets transferred.

Do Not Track. We use analytics systems and providers and participate in ad networks that process personal information about your online activities over time and across third party websites or online services. We do not currently process or comply with any web browser’s “do not track” signal or other mechanisms that provide consumers with the ability to exercise choice regarding the collection of personal information about your online activities over time and across third party websites.

Note, however, that you may find information about how to opt out of Google Analytics and/or block or reject certain tracking technologies in our Cookie Policy.

International Use. Your personal information will be stored and processed in the United States. If you are using the Services from outside the United States, by your use of the Services you acknowledge that we will transfer your data to, and store your personal information in, the United States, which may have different data protection rules than in your country, and personal information may become accessible as permitted by law in the United States, including to law enforcement and/or national security authorities in the United States.