Kith calls on its New York roots to create an all-new collection with iconic Italian fashion label Iceberg. Highly regarded in the '90s for its combination of Italian-crafted garments and cartoon character graphics, Iceberg combined elements of style that many had never seen at the time. Iceberg was one of the first fashion houses to merge street culture and haute couture, and it was New York who listened.

While still thriving in Europe thanks to its well-designed flagship stores, Iceberg slowly disappeared from the states over a decade ago. Now, Kith helps to re-launch the brand going into the holiday season. This collaborative collection consists of 4 total pieces – a satin jacket, a crewneck sweatshirt, and two t-shirts. Each piece features reinvented graphics of the iconic character Bugs Bunny. The full collection was carefully crafted in Europe using custom-milled fabrics, and continues to blur the lines of fashion that Iceberg commenced in the 90’s and that Kith has proceeded to push today.

Lastly, to capture the true New York feeling that Iceberg encapsulates, Kith tapped Queens-born rapper Ja Rule to model the lookbook.

The Kith x Iceberg capsule is available now at Kith Manhattan, Kith Brooklyn, the Kith Shop at Bergdorf Goodman, and KithNYC.com.

Photography: Michael Knapp

Styling: Gianna Santos